Evaluation

Final Digipak

Audience Feedback - My Final Music Video

Final Music Video

My digipak layout

My magazine advert

My digipak Draft

Magazine Advert Analysis

The artist in the magazine advert is wearing a plain white t-shirt the colour white connotates a person of high status, he also has a silver chain hanging out of his pocket which can also connate high status as well as his wealth. The clothing he is wearing is very plain and simplistic as to not draw focus to 'brands' or 'designers' he may be wearing  this could have been done so the audience just focus on him. The colours in the background are lighter and his hands are coloured in black so it makes him stand out more. In the background we see a block of flats this reflects the style of the artist as most 'grime' artists rap about their poor starts in life, from that image in the background we have an idea what genre of music this belongs to. The poster tells us when the album is to be released, where it can be purchased and downloaded from, what the album cover looks like and also the other artists featuring on the album. Other artists are probably mentioned on the advert to reach out to a wider target audience. The title of the album is 'wretchrospective' which is play on the word 'retrospective' which means to look back at past events, from this we have an idea what the album may be about, the artist is giving an indirect mode of address and looking towards the block of flats suggesting that he is now in a better place and looking back at his past life so the title of the album is linked in with the image on the poster. The poster promotes and advertises the artist in varies ways, at the very top of the page the artists name is written it stands out as its black writing surrounded by a lighter coloured background, the poster also has a black banner write across the middle with the name of the album and the release, the fact it's positioned right in the middle of the poster makes it memorable and also makes it stand out. From the mise en scene we can tell what genre of music the artist belongs to in the background we see a block of flats 

which is typical of east and north london areas, where the grime genre of music originated from. 

The artist is wearing baggy clothing and jeans which is also typical of the grime music genre 

The artist has facial tattoos making him appear slightly intimidating and 'hard' which is in image 

often seen in the grime music genre. From the mise en scene its suggested that the target audience

are teenagers from London. The advert is very similar to the album cover making it more 

recognizable to anyone buying the product. 

Magazine Advert Draft

Examples of Digipak layouts

Research

I looked at the other album covers of indie rock artists and they all tend to have a very simplistic plain style and the ones that have an artist on the front cover have an indirect mode of address. After doing my research I now know I want my album to have the same kind of theme 

Shooting Schedule

December 27^th

On my first day of filming I decided to start of filming the narrative side to my music video. I knew the actress in my music video was always quite busy so I thought whilst we were all free I would film as much narrative as possible.  On this day I filmed various shots in several locations including the actress’ house and Beckton Alps, this scenes mainly consisted of the ‘couple’ showing their ‘good times’ together.  I filmed most the beginning of my music video on this day.

January 3^rd

On this day I decided to film the performance side to my music video so I took my actor to Shadwell Basin. On this day it was very cold and my actor didn’t know all the lyrics to well so we didn’t film for too long and the footage that we produced wasn’t very good.

January 7^th

On this day I decided to film more narrative and more performance. My actress pulled out last minute so I just filmed performance stuff with my actor. I wanted to go back to Beckton Alps to film again but the gate was locked, so I just filmed on Royal Victoria Bridge.

January 10^th

On this day I rescheduled with my actress to film more narrative but last minute she called and cancelled.  So I filmed more performance at my house with my actor.

January 11^th

My actress called me and told me she was free for a few hours if I still wanted to film, but my actor was preoccupied. So I filmed one scene with just her.  

Prop List

- Guitar 
- Wooden Chair
- Change of shirts and trouser for actor
- Change of skirt and tops for actress

Audience Feedback - My First Draft Music Video

I have done this survey to gain feedback on my first draft music video, 40% of the people surveyed did not understand the narrative side to my music video, I have decided to work o this more s the narrative is more understandable in my final video. 40% of the people surveyed said they wouldn't watch the music video again, this may be because the narrative is slightly unclear, i'm hoping by improving the narrative side to my video it would make for more enjoyable viewing. On the question ' what can I do to improve my video?', people have suggested 'making the narrative clearer' and 'including more close ups of the artist' I am going to try and make these improvements to my final music video. 

Music Video - First Draft

Digipak Analysis 2

The artist is represented through the images in the digipak, there are various images of the artist including long shots and close ups this is because Britney Spears's star image is important as this is what she uses to sell  and promote her music. On the front cover we see a close up of the artist she looks confident and alluring, the picture on the back she is put on sexual display, she isn't showing and cleavage but she is still baring a lot of flesh making the image rather sexual, the image inside of the digipak is a long shot she is once again baring a lot of flesh, her legs are highlighted by the lighting, she is sitting so not only are her legs highlighted but her butt is sticking out slightly. The rest of the image is quite dark but the lighting makes her stand out from the background. The colour gold is used throughout the digipak which connotes wealth and its also used alongside the colour black which connotes power and elegance as well as mysteriousness the black  is only used on the inside which contradicts the colours used on the outside, this could be suggesting that Britney only looks innocent but on the inside is. The front cover is a close up of the artist is alluring as it gives a direct mode of address, this links with the title of the album 'femme fatale' which means an alluring or seductive woman, throughout the digipak Britney spears is presented as being 'alluring', through direct mode of address, bare flesh and highlighted assets. Her initials and name can be seen throughout the digipak because her name is very well known and is what

Digipak Analysis

She is wearing very natural looking make up giving her a 'girl next door' look, the theme of the whole digipak is 'candy'  we can see this as the CD looks like popular 'confectionary' and you could say that the artist is supposed to look as appetising and desirable to the purchaser as confectionary. A cotton candy pink is used on the front cover to slightly cover a nude Katy Perry,  this makes the artist look pure and alluring. Other colours used are bright pinks blues and red, fitting with the confectionary theme of the digipak, the colours used are mainly feminine, making us believe the digipak is from the 'pop' genre. The colours also lead us to believe even though the artist is put on  sexual display the colours appeal more to a female target audience. The colours lead us to believe the design is rather 'girly' which is similar to the artist, as she is almost always very feminine music artist. The title of the album is 'teenage dream' and this can be linked to the front cover image as most teenage boys have lustful dreams/fantasies of 'girl next door' type,
The packaging promotes the artist through various camera shots including close up and a long shot
the artist.
The digipak has a gateway opening and various shots of the artist including close up shots and this also promotes the artist

Rough Draft

I filmed this rough draft to get to grips with my equipment (Camera, tripod) and also to practice using the editing software progamme's i-Movie and Final Cut. The Lip Syncing is very bad in this video and it's definitely something I hope to improve upon.

Animatic

This is an animated version of my storyboard. I used my handheld camera, and a tripod to film my Storyboard and edited it on iMovie. I chose to do an animatic storyboard over a hand drawn one because I thought it was more accurate as I could edit my animatic in iMovie so the scenes cut to the beat of the music

Planning of My Music Video

                     




Synopsis – The Narrative

Muted Scene before the music starts of couple having an argument then the man, walks out. Second/third verse is montages of their life together, he writes a note saying meet me if you still want to be together (or something similar) and the last line of the final verse he is waiting alone. My synopsis relates to the song because the song is about a man who wants a steady relationship and wants another chance this time no ups and downs and he is hoping this time round if he gets another chance the relationship could be steadier, so he looks back on his relationship (shown through the montages) deciding even though she isn’t the absolute perfect girl, but she’s perfect for him.

Performance

A lot of music from the indie pop genre includes performance, so for my performance I’m going to have the lead singer in a very plain and basic room,on a stool playing the guitar in the corner.

Target Audience Research - Results

Question 4 part 2  'Other' replies

Looking at my results I can see that a majority of my target audience are male, so I will try and aim my music videos towards a male audience. Indie Rock isn't a particular feminine music genre so this shouldn't be to challenging. I can also see that most of them are aged 16-18 so I should remember this whilst filming and try not to include any issues not relevant to teenagers. I should try and make sure my music video has  a guitar and/or other instruments being played, indie rock style clothing as well as a male lead singer, 'a set of drums' and bleak setting. My video should also heavily performance based and slightly concept based.