Digipak Analysis

She is wearing very natural looking make up giving her a 'girl next door' look, the theme of the whole digipak is 'candy'  we can see this as the CD looks like popular 'confectionary' and you could say that the artist is supposed to look as appetising and desirable to the purchaser as confectionary. A cotton candy pink is used on the front cover to slightly cover a nude Katy Perry,  this makes the artist look pure and alluring. Other colours used are bright pinks blues and red, fitting with the confectionary theme of the digipak, the colours used are mainly feminine, making us believe the digipak is from the 'pop' genre. The colours also lead us to believe even though the artist is put on  sexual display the colours appeal more to a female target audience. The colours lead us to believe the design is rather 'girly' which is similar to the artist, as she is almost always very feminine music artist. The title of the album is 'teenage dream' and this can be linked to the front cover image as most teenage boys have lustful dreams/fantasies of 'girl next door' type,
The packaging promotes the artist through various camera shots including close up and a long shot
the artist.
The digipak has a gateway opening and various shots of the artist including close up shots and this also promotes the artist