Digipak Analysis 2

The artist is represented through the images in the digipak, there are various images of the artist including long shots and close ups this is because Britney Spears's star image is important as this is what she uses to sell  and promote her music. On the front cover we see a close up of the artist she looks confident and alluring, the picture on the back she is put on sexual display, she isn't showing and cleavage but she is still baring a lot of flesh making the image rather sexual, the image inside of the digipak is a long shot she is once again baring a lot of flesh, her legs are highlighted by the lighting, she is sitting so not only are her legs highlighted but her butt is sticking out slightly. The rest of the image is quite dark but the lighting makes her stand out from the background. The colour gold is used throughout the digipak which connotes wealth and its also used alongside the colour black which connotes power and elegance as well as mysteriousness the black  is only used on the inside which contradicts the colours used on the outside, this could be suggesting that Britney only looks innocent but on the inside is. The front cover is a close up of the artist is alluring as it gives a direct mode of address, this links with the title of the album 'femme fatale' which means an alluring or seductive woman, throughout the digipak Britney spears is presented as being 'alluring', through direct mode of address, bare flesh and highlighted assets. Her initials and name can be seen throughout the digipak because her name is very well known and is what

Digipak Analysis

She is wearing very natural looking make up giving her a 'girl next door' look, the theme of the whole digipak is 'candy'  we can see this as the CD looks like popular 'confectionary' and you could say that the artist is supposed to look as appetising and desirable to the purchaser as confectionary. A cotton candy pink is used on the front cover to slightly cover a nude Katy Perry,  this makes the artist look pure and alluring. Other colours used are bright pinks blues and red, fitting with the confectionary theme of the digipak, the colours used are mainly feminine, making us believe the digipak is from the 'pop' genre. The colours also lead us to believe even though the artist is put on  sexual display the colours appeal more to a female target audience. The colours lead us to believe the design is rather 'girly' which is similar to the artist, as she is almost always very feminine music artist. The title of the album is 'teenage dream' and this can be linked to the front cover image as most teenage boys have lustful dreams/fantasies of 'girl next door' type,
The packaging promotes the artist through various camera shots including close up and a long shot
the artist.
The digipak has a gateway opening and various shots of the artist including close up shots and this also promotes the artist

Rough Draft

I filmed this rough draft to get to grips with my equipment (Camera, tripod) and also to practice using the editing software progamme's i-Movie and Final Cut. The Lip Syncing is very bad in this video and it's definitely something I hope to improve upon.

Animatic

This is an animated version of my storyboard. I used my handheld camera, and a tripod to film my Storyboard and edited it on iMovie. I chose to do an animatic storyboard over a hand drawn one because I thought it was more accurate as I could edit my animatic in iMovie so the scenes cut to the beat of the music

Planning of My Music Video

                     




Synopsis – The Narrative

Muted Scene before the music starts of couple having an argument then the man, walks out. Second/third verse is montages of their life together, he writes a note saying meet me if you still want to be together (or something similar) and the last line of the final verse he is waiting alone. My synopsis relates to the song because the song is about a man who wants a steady relationship and wants another chance this time no ups and downs and he is hoping this time round if he gets another chance the relationship could be steadier, so he looks back on his relationship (shown through the montages) deciding even though she isn’t the absolute perfect girl, but she’s perfect for him.

Performance

A lot of music from the indie pop genre includes performance, so for my performance I’m going to have the lead singer in a very plain and basic room,on a stool playing the guitar in the corner.

Target Audience Research - Results

Question 4 part 2  'Other' replies

Looking at my results I can see that a majority of my target audience are male, so I will try and aim my music videos towards a male audience. Indie Rock isn't a particular feminine music genre so this shouldn't be to challenging. I can also see that most of them are aged 16-18 so I should remember this whilst filming and try not to include any issues not relevant to teenagers. I should try and make sure my music video has  a guitar and/or other instruments being played, indie rock style clothing as well as a male lead singer, 'a set of drums' and bleak setting. My video should also heavily performance based and slightly concept based. 

Target Audience Research

http://www.surveymonkey.com/s/FMWG25H